I know this is a bit late, since the Roses were back on the 20th, but I thought it would be worth sharing my opinion on the night and the work on show.
Admittedly I wasn't around to see it all as I slipped away into the night at around 11:15pm and I don't think they finished dishing them out until gone mid-night (again!). Anyway, on the night I have to that there was very little work that stuck in my mind but I agreed with the theory that the significant increase in entries means that the industry isn't in that bad a shape at the moment.
The bulk of the silverware (and gold and bronze ware) was carted up to Scotland as usual and The Leith Agency's never ending work with Iron Brew was once again heavily featured - perhaps this sticks better than most because the campaign featured my name sake Jason Scotland?
BDH..TBWA's press work for Wickes was in there for the second year running (which I think is great campaign and is bang on the money for the target market), I still can't believe its only appearance has been in press with never so much as a sniff in the TV categories.
Another big winner was the McCann Erickson poster for Addias. Simple idea but really communicates straight to the target audience - those poor sods in
A glimpse through this weeks "The Drum" or a visit to their site www.thedrum.co.uk will detail more winners so take a look.
Thanks to Lisa at The Drum for her hospitality (Can't believe I made the top table!). It was a new experience being sober at one of these events but a good one never the less.
Darren
